Your holiday in Italy starts here

Imagine a good friend showing you their favorite places in Italy and who knows what you like. Who gives you tips for a beautiful bike route, a great view point, a good butcher, a winery or a restaurant where the locals prefer to eat.

We want your experience with Italy to provide a deeper understanding and connection to the people, food, art and culture. We went to Italy on holiday in 2007, fell in love with the country, and ended up taking the family of five and moving to Italy for two years. We quit our jobs and established Primatoscana. Since then, we have hand-picked all the holiday homes and want to be a counterpoint to mass tourism and large booking sites. With us, it’s easy have a chat about what your perfect holiday is, and we are happy to help you find the right place for your Italian dream holiday.